Target Market Smart and Fast

Okay so recently I asked a friend who owns a garage door repair business "Who is your target market?" Now his business installs new motors, doors and repairs broken garage doors.

He answered home owners with garages.

Wow it's that simple is it? NO that is the wrong answer lets look how his target market really is.

Quick Profile:
Home Owners
Vehicle owners who actually use the garage for the vehicle
Average motor life is 8-10 years some as little as 5 years some as much as 25 years but a good average is 8-10 years

So lets look at the map.

This is a snap shot of North Utah County Lehi to Provo

This is a map of home owners with garage doors

This map shows an overlay of home that use their garage to actually store their vehicles (data analysed by average year of vehicle at residence)

Now this map will show us homes that are 10 + years old and might need a some service.

This took about 20 min to put together and now we know what areas to target. Simple and cost effectives 

Next post we will look at how to track and analyzed the results from our target marketing.